Utilizing Digital Media for Increased Engagement & Building Our Community Of Practice: The Good, The Bad & The Really Ugly

Utilizing digital media is at the very heart of the changing approach to communication for delivering evidenced-based information that our audiences need for good decision-making. We now have the convenience of reaching out and connecting to our audiences, family and co-workers virtually instantaneously with a few clicks. This new constant connection approach requires that we must be agile and alert to utilizing better strategies and techniques that will help deliver our OSH information.

However, we need to be alert and cautious to the fact there is potential ugliness in the digital world. This case-based presentation using globally derived data will discuss the use of a variety of the most popular digital communication platforms- Facebook, Twitter, Blogs, Wikipedia, and apps and their potential for expanding information reach and delivering on the promise of engaging the public and our community of practice as part of an overall health and safety communication strategy.